500,000 YouTube Views in Two Weeks: Grabarz&Partner Infects the Internet With “Bontrust” Advertising
HAMBURG, Germany, May 26 /PRNewswire/ — The fact that successful viral advertising doesn’t always have to come from the USA or England has been impressively demonstrated recently by the Hamburg ad agency Grabarz&Partner for its client Bontrust. Two weeks ago the agency uploaded a 75-second spot for the investment consulting firm on the video sharing website YouTube. The lavishly produced film shows a world that is completely made of banknotes, and in which the Abraham Lincoln immortalized on dollar bills falls head over heels in love with a female banknote and fathers children with her. Ending: “Make your money multiply with us.”
The film’s spectacular success: the spot was viewed on YouTube alone over 500,000 times in only two weeks, commented on hundreds of times by users throughout the world and rated thousands of times – with the maximum number of points.
What’s more, the spot spread in no time in hundreds of private and specialist blogs in Europe, the USA and Asia. The Internet video measurement firm “Visible Measures” and the trade publication “Adweek” currently rate the Bontrust ad as one of the top ten viral campaigns worldwide. Media budget for the campaign: zero Euros (EUR 0,00).
Ralf Heuel, Head of Creation at Grabarz&Partner: “When the aim is to get people to look at advertising voluntarily and maybe pass it on to friends and acquaintances to friends and family, they have to be offered more than boring product info. Viewers have to be entertained and the brand message has to be conveyed in as spectacular a way as possible. And breaking a few taboos doesn’t do any harm either.”
Juries of international creative competitions were also impressed by the-not-quite-U-certificate film, short-listing it at the “Clio Awards” and the “New York Festivals”, for instance.
Credits:
Agency Grabarz&Partner Hamburg
Head of Creation: Ralf Heuel
Creative Director: Ralf Heuel
Copy: Paul Von Muehlendahl
Art Director: Fedja Kehl, Petra Delitsch
Agency Producer: Anne Hoffmann
Client Consulting: Thomas Eickhoff, Jasmin Schwarzinger
Advertising Management: Christoph Wesche
Production House: Optix Digital Picture GmbH
Producer: Steffi Beck, Tobias Ziegler, Andreas Rothenaicher
Director Animation: Andreas Pohl, Marcus Geerts
Music: Supreme Music, Hamburg
Sound Design/Arrangement: Supreme Music, Hamburg
Sound Engineer: Florian Lakenmacher, Felix Mueller, Maximilian Olowinsky
Post Production: Optix Digital Picture GmbH
Animation: Markus Geerts (Lead Artist), Michael Gottschalk, Florian Weyh,
Marc Goecke Visual Effects: Marcel Lemme, Daniel Brylka,
Marina Henzel
Grabarz&Partner is an independent, owner-run advertising agency, who for years belong to the most creative agencies in Germany. With around 185 employees, Grabarz & Partner looks after accounts from clients such as Volkswagen, Volkswagen Commercial Vehicles, IKEA, EDEKA, DEVK and Gruner + Jahr.
For further information please contact:
Grabarz & Partner Werbeagentur
Maike Briege
Tel.: +49(0)40-376-41-229
E-Mail: maike.briege@grabarzundpartner.de
http://www.grabarzundpartner.de
